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click ad art to return to the Print Ads page Frontline SNV and ENG Vehicles. At the time I designed this ad, there were only three companies in the entire country manufacturing these types of vehicles. We wanted to shoot the ones owned by a local news organization. We sat in front of the TV station, cameras all set up and ready, half the day until all three trucks finally rolled into the parking lot at one time. We had maybe five minutes to get the shot before one or more of them were called off to cover another breaking news story. I carefully matted the photo of the trucks onto a fiery background image, shot the interior photo with red back lighting and I thought the ad pulled itself together nicely. |
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