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When designing an ad, something has to be the dominant element,
and everything else must take a back seat.
If everything is of roughly the same importance,
the same "weight" the eye doesn't know where to start,
and it doesn't know where to go from there
and it doesn't know where to end up.
That is not a successful ad.
The above ad has a dominant photo
and everything else on the page
leads the eye from the headline
to the company name.