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This outdoor billboard is what I call high concept.
Bill Currie Ford wanted an advertising effort to announce their new web site.
This design showcases a most popular Ford product, the F-150.
It also cleverly announces Bill Currie's web address,
using the front wheel as the "dot" in the ".com"
I finished it all off with the distinctive Ford logo as the background element.
Good design needs nothing additional, and will suffer if anything is removed.
I feel this outdoor board is an example of good outdoor design.