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I had been working with the advertising agency that handled the Bill Currie account for years.
I and the agencies' creative director started going through the archives digging up
old newspaper ads, promotions, photos and assorted memorabilia. We then started
putting together a 24 page book of the history of Bill Currie Ford. It turned out so well,
that we eventually had 100 copies hard-bound and Bill Currie himself took them to
Dearborn Michigan, Ford's Corporate Headquarters.